 The
Crystal Egg awards are designed to recognize
excellence in the production and distribution
of marketing materials designed to promote
an exhibitor’s
participation in the 2008 International Poultry
Expo and International Feed Expo. The award
is based on overall effectiveness, which includes
design, communications content, and achievement
of predetermined sales or marketing goals.
One first place and up to two
honorable mentions were selected in each
category at the judges’ discretion. Each
winner and honorable mention received a trophy.
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| Print Advertising Winner: Safe Foods |
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| Honorable Mention: Alltech |
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| Brochure/Flyer/Invitation/Postcard Winner:
Hartmann |
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| Honorable Mention: Wirebelt Company of
America |
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| Poster Winner: Intralox |
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| Honorable Mention: Alltech |
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| Advertising Specialty Winner: Hartmann |
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| Honorable Mention: Pfizer Animal Health |
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| Press Kit Winner: Char Crust |
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| Honorable Mention: Meyn |
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| Special Event Winner: Poultry Magazine / Plate
Magazine / Griffith Laboratories
/ Solae / Kikkoman / Wynnstarr |
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| Honorable Mention: Alltech |
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| Overall Booth Winner: Hired Hand |
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| Honorable Mentions: Baader-Johnson and
Cobb-Vantress |
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| Promotional Campaign Winner: Hired Hand |
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| Honorable Mention: Marel |
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